*)N.B. if there are students who do not speak Portuguese the language is English.
We intend to stimulate in students a mindset of innovation and entrepreneurship through discussion of the key concepts and the contact with success and insuccess entrepreneurial cases and the practice and exploration of scenarios.
Special focus will be given to the ability of presenting ideas, the ability to negotiate and the preparation and discussion of a business plan.
It also aims to support students in discovering and developing the qualities, characteristics and attitudes of successful entrepreneurs.
1 - The 5 disciplines of Innovation:
- Identification of importante customer and market needs
- Value creation
- Innovation Champions
- Innovation Teams
- Organizational alignment
. Innovation Forums
. Innovation Plans
2. Building and Presenting Value Propositions
- NABC methodology (Needs, Approach, Bennefit, Competition)
3. Negotiation skills
4. Business Plans
- The Customer Development Model (customer discovery; customer validation)
- Canvas Business Model
5. Leadership and Entrepreneurship
- Motivation, training and leadership
- The importance of networking and of the ecossystem
Generic skills to reach
. Competence in oral and written communication; . Competence for working in group; . Initiative and entrepreneurial spirit; . Professional ambition; . Negotiation skills; . Capacity of decision; . Competence to communicate with people who are not experts in the field; . Leadership; . Sustainable development concerns; . Planning and managing; (by decreasing order of importance)
Teaching hours per semester
total of teaching hours
Bibliography of reference
The 5 Disciplines of Innovation, SRI ? Stanford Research Institute, 2010
Vasconcellos e Sá, Jorge Alberto1997, Os Senhores da Guerra Bertrand Editora.
Steve Blank and Bob Dorf, K&S Ranch Publ, USA 2012
?The Startup Owner?s Manual ? The step by step guide for building a great company?,
A method of participatory learning is implemented, focusing on the active acquisition of skills rather than passive transmission of knowledge. The students, organized in teams, develop small practical tests, such as the construction, presentation and discussion of a value proposition and of a simplified business plan.
Practical examples of entrepreneurs are given, some of them are invited to give a speech to the students, sharing their personnel experience.